Musing from a Public Relations Consultant in Los Angeles

Los Angeles PR Firms used to be one-to-many via mass media. Now PR is one-to-few-to-many via Social Media. I am a Public Relations Consultant Los Angeles writing about that transition.

  • How Much Should a PR Consultant Charge?

    How Much Should a PR Consultant Charge?

    There is no set price for a PR consultant, as the amount charged will vary depending on the size and scope of the project, as well as the market they work in. Los Angeles PR Consultants and San Francisco PR Consultants are going to be more expensive than PR consultants in smaller markets. But a…

  • What Does a Public Relations Consultant Do?

    What Does a Public Relations Consultant Do?

    Public relations consultants help organizations create and maintain positive relationships with their target audiences. They work to manage the reputation and create a positive image for their clients through media relations, public appearances, public speaking, special events, and grassroots communications programs. Public relations consultants may also provide advice on how to improve relationships with key…

  • How Much Does a PR Agent Cost?

    How Much Does a PR Agent Cost?

    Although the term PR agent is pretty much obsolete, a good publicist typically charges a retainer anywhere from $10,000 to $25,000 per month plus expenses, depending on the size of the client, and the media relations requirements of the client. PR Agent was a term used in the golden age of Hollywood to describe public…

  • Is Hiring a PR Firm Worth It?

    Is Hiring a PR Firm Worth It?

    When it comes to public relations, there is no one-size-fits-all answer. Some businesses may find that hiring a PR firm is worth the investment, while others may not see the need for the added expense. Ultimately, it is important to weigh the pros and cons of hiring a PR firm before making a decision. This…

  • How Much Do Freelance PR Consultants Charge?

    How Much Do Freelance PR Consultants Charge?

    Freelance PR consultants can charge anywhere from $2,500 to $10,000, depending on the market you are in, the vertical industry sector they’ll be working in, and the size and complexity of the project. Many consultants also offer a range of services, such as media relations, reputation management, primary market research, crisis management, content creation, influencer…

  • What Is a Freelance PR Consultant?

    What Is a Freelance PR Consultant?

    Freelance PR consultants are individuals who offer their services to businesses in order to help clients promote their products and services. They typically work with clients non-exclusively and often have a background in journalism or at a big PR agency. They can help businesses with a variety of tasks, including creating press releases, setting up…

  • What Does a Freelance PR Person Do?

    What Does a Freelance PR Person Do?

    A freelance PR person is a marketing communications professional who helps promote and publicize a company or product by writing articles, placing articles in mainstream media publications, booking television appearances, creating content, social media posts, or arranging interviews with reporters and broadcast journalists. They may also help with public relations strategy and planning, collaborating with…

  • How Do I Find a PR Person?

    How Do I Find a PR Person?

    Finding a PR person can be a daunting task. There are many public relations agencies and firms out there that offer their services, so it can be difficult to know where to start. A PR person usually specializes in a certain industry. They spend years building up their contacts with press and reporters who cover…

  • How Much Should a Startup Spend On PR?

    How Much Should a Startup Spend On PR?

    While startups typically spend anywhere from $5,000 to $10,000 on PR, depending on the size and scope of their company, it is important to understand that public relations is not necessarily good for new companies, particularly if they are unfunded. PR agencies don’t decide what the media covers. They pitch stories to their press contacts…